If your midlife mindset is full of “what if” and “I don’t think I can” then you’re not alone. You don’t need to be an extrovert to have an online presence. In fact, as an introvert, I can confirm that this life works well for me. I don’t need to stand up in front of a room full of people to make a presentation. I can create this in my home if I want to, but I am challenging myself now to get my face in front of you and do some training videos – watch this space! So the first question I want you to ask yourself is “Do you need to change your midlife mindset?” I certainly did.
This midlife mindset is telling you not to be stupid, you can’t do this, who do you think you are, and other such unhelpful thoughts. Face them, acknowledge them and then let them go. Remember that many famous actors and public speakers suffer from intense stage fright and have moments of ‘who wants to listen to what I have to say or have to sell?” But they put that behind them & get on with the job in hand. Fake the confidence until it becomes more natural.
Positive Midlife Mindset
Let’s turn some of those negative things you’ve been saying to yourself around to positive phrases and start saying them to yourself.
- I can start a business at any age and be successful at it.
- My talents and passions can make me money (product, book, course etc)
- If I choose to do it then I can do it
- I know that I don’t know what I don’t know but I am learning.
These are just for starters. Whatever your negative thought is, turn it around and believe in it. Your dream, your game, your rules.
What’s your sense of purpose? Clarify what you want out of the business you’ll be creating. You need to know this before you can take the first stages. It’s not set in stone and can develop and evolve over time and as it (and you) grow into it.
Know who you are doing this for. For you, your family and your lifestyle of course but more crucially for your customer. What’s your “why” for doing this? What are your goals? A good exercise to do is to write all this down. They can change over time but it is good to have a starting point so you’re not drifting along.
My goal, for example, is: To help midlife women, age 45-65 years, start an online business that will allow them to give up the 9-5 slog. This freedom will allow them to work from home or anywhere there is an internet connection. Also, I aim to support those women who have become stuck or unfocused to get back on track.
Who will your customer be, what’s their problem, what are they missing and how you can solve or provide the solution for them?
Planning really is worth it and becomes vital as you go along and have more tasks that need doing. By planning, you will keep motivation and focus when times get tough – less temptation if the going gets tough.
If you want more tips about setting up your own business then sign up here and I’ll send you a FREE ebook ‘Tips For The Midlife Woman’. I promise not to spam you and you are free to unsubscribe at any time.